• How SEO Can Help Your Restaurant Compete For Google Rankings
    Financial,  Marketing

    How SEO Can Help Your Restaurant Compete For Google Rankings

    There is no escaping the fact that when it comes to marketing budgets, large companies are normally going to have larger marketing budgets for SEO than smaller ones. If you are a restaurant owner you might think that this makes it too difficult for you to try and rank on Google, but the SEO experts at www.seoperthexperts.com.au can dispel that myth and explain why local restaurants have a great opportunity to rank highly on the search engines.

    The first point to note is that when Google’s algorithms are calculating ranking for each individual keyword, it takes no account whatsoever of how large a business is, how much profit it makes, nor the size of its marketing budget. Bear in mind rankings on Google are not paid for and work differently to advertising like Google ads or Facebook ads.

    When it comes to the restaurant sector, obviously larger chains and franchises might be able to muster greater resources due to having larger budgets, however, our experience tells us that when a company has more money to spend it tends to want to take short cuts and thus it veers towards investing in paid advertising rather than SEO which would boost their Google rankings.

    Another reason that local restaurants have a more even playing field when it comes to ranking is that Google’s policies look upon local searches differently than they do generic ones. It realized several years ago that many people who were entering searches were looking for a local solution and therefore it began to introduce a number of features that made finding local solutions easier.

  • Financial Planner

    Your Financial Planner Can Help You Relax About The Future

    Finances, and in particular our long-term finances are one area of our lives that can often be forgotten about as we deal with day-to-day issues. ‘I’ll get around to it one day’ are the words of many a person who suddenly realises that ‘one day’ is now and then panics as they haven’t planned for their future when they should have. To avoid finding yourself in this same dilemma, securing the services of a financial planner will benefit not only your financial future but your well-being in the future too.

    Money worries are something we all suffer from time to time. Often, they will be temporary, but it becomes a real problem when the worrying becomes a permanent state. Without any release from these worries, all kinds of health issues can manifest such as depression, stress, insomnia, debilitating headaches and even obesity.